VCON 新锐品牌展

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VCON 星创奖
“VCON星创奖”是全球首个聚焦新锐品牌,奖项充分关注品牌的成长故事和综合性成功经验,挖掘具有标杆意义的优秀新锐品牌,助推创新力量成长。在“所有生意都值得重做一遍”的创新时代下,为努力冲锋的品牌们鼓掌喝彩,为表现优异的人物和团队搭建展示的荣誉舞台。   “VCON星创奖”彻底打破广告、创意、营销等行业领域的奖项申报模式,精心打造全新赛道参与模式,我们要求参与奖项申报的单位只能是“新锐品牌价值榜”中的入围品牌,及为其服务过的服务商、数字媒体、平台方、投资机构。   专业圈定“入局者”,在更高水准的赛道上,展开全力角逐,这在行业尚属首创。
报奖日程
2022年7月
初筛入围
8月6日
作品征集开始
8月15日
早鸟截止
8月25日
报名截止
8月27日-28日
线上终审
2023年3月29日
颁奖晚宴
Partners

sponsor 更多 >>

  • Ocean Engine is a comprehensive digital marketing platform developed by ByteDance that provides services to businesses of all sizes, in various regions, to inspire creativity, drive business, and sustain growth. https://www.oceanengine.com/
  • Beijing Zhidemai Technology Co., Ltd. ("ZHI-TECH GROUP") is a tech group focusing on consumer industry. It was founded in 2011 and was listed on the Shenzhen Stock Exchange ("SZSE") in 2019. Believing in the values of "respect, reliability, openness, and Geek spirit" and chanting the slogan of "technology drives consumption evolution", the Company is committed to inspiring happiness for every consumption, with the vision of becoming the technology leader in consumer industry and creating a better world with free flow of consumption information. The Company has a strong presence in the following three business segments: consumer industry content, marketing service, and consumer industry data. Consumer industry content helps online consumers with decision-making in an efficient, accurate and professional manner; marketing service allows e-commerce operators and brand owners to reach out to a broader user base and expand their brand influence; the data sourced from consumer industry content and marketing service are used to form a multi-dimensional basic data system covering consumers, products, premises and media, which facilitates business growth and at the same time produces different types of data products and services. With joint efforts of its affiliates, the Company has continuously improved the connections between e-commerce operators, brand owners and consumer users, creating a universal traffic system covering online and offline quality contents. The overall GMV was RMB 27 billion in 2021.   https://www.smzdm.com/ https://www.zhidemai.com/
  • Zhihu is an integrated internet community-based platform for Chinese users. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model. As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate. http://www.zhihu.com
  • About Choiceform Choiceform is China’s leading Total Experience Management platform. It is the new growth engine for customer-centric enterprises. The company is dedicated to integrating multi-source data, discovering and predicting the real needs and preferences of every customer through cloud technologies, while delivering solutions that drive science-based decision-making across organizations.
  • Beijing Fancy information Technology Ltd is China's leading mobile marketing full-link technology service provider. It has four main businesses: brand programmatic marketing, Quality marketing,marketing SaaS services, and media commercialization. It uses AI technology and its own big data platform, combined with the mining of market pain points. Provide global marketing solutions for brand owners, media parties, agents and other ecological players in the marketing chain to help enterprises achieve sustainable growth.
  • LinkFlow was founded in 2017 and is a leading marketing technology company in China, a professional accompaniment of brand digital growth. Its core product is a customer data platform(CDP, Customer Data Platform) that lets data flow without programming. Connect with internal and external system tools and Get through all customer touch points, record omni-channel customer orders. Provides an integrated customer operation loop from data collection and analysis to marketing execution for enterprise marketing and operation department. Ultimately help companies achieve digital marketing transformation.
  • KAWO provides a central hub for marketing teams to effectively collaborate, plan, manage and analyze content across WeChat, Weibo, Douyin and Kuaishou, the four major social media channels in China. Its unparalleled expertise in the local social media landscape, customer insights and regulations has helped more than 500 global brands succeed on Chinese social media platforms.
  • GoodIdea Growth Network was established in 2012 as a network of growth agencies in China, based in Beijing and Shanghai. As of 2022, GGN has a number of brands, including Jiangyi Consulting, GoodIdea Advertising, Growth idea, Better ROI, one and All, providing clients with strategic consulting, marketing campaigns, private domain user operations, shakeout product marketing, visual design. 2020-2023, GoodIdea has been awarded the ROI Award, China Content Marketing Awards Agency of the Year, and the DIGITALING Top Agency. In 2020, the men's grooming brand dearBOYfriend incubated by GoodIdea won the honorary titles of "top 50 of China's consumer goods growth force", "top 100 of China's new consumer brand value", "top 50 of new domestic products", and "No. 1 of tmall's domestic men's perfume category" and "JD 618 perfume". By 2022, dearBOYfriend incubated and operated by “GoodIdea Growth Network” have accumulated sales of 500 million Yuan in three years. http://www.goodideamedia.com
  • As a professional provider of marketing technology solutions in China,Z-Digital Technology helps customers support marketing technical services over life-cvcle. Based on the next generation of information technologies including bigdata and Al,Z-Digital Technology solutions enable data acquisition and con-nection across all channels,helping customers to better manage digital assets. during digital transformation.Z-Digital Technology solutions are serving 3000+ customers in industries,including beauty and personal care,3C,food and bev-erage, maternal and infant care,e-commerce platform and online service tools. 卓尔数科-武汉卓尔数字传媒科技有限公司 (zalldigital.cn)
  • Wenzihui.com is a digital service platform of VTO Group that focuses on the e-commerce field. It focuses on the development of China's live e-commerce ecology and brand demand, and is committed to becoming a new 4A organization to better serve the brand. Up to now, Mozzie has independently developed the big data platform of live streaming e-commerce, processed more than 200 million pieces of data per day, covered more than 2.6 million e-commerce practitioners, trained more than 2,500 anchors, and trained more than 10,000 store live streaming. According to incomplete statistics, the annual total amount of goods carried by the Mosquito omni-channel (Amoy Douk Kuai) is more than 10 billion yuan, and the cumulative management and marketing expenses of more than 100 brands such as Procter & Gamble Group, Danone Group, Mars Group, Pechoin Group, JALA Group and GSK Group are more than 500 million yuan. At the same time, we provide store live streaming agent operation services for dozens of TOP brands in the industry, such as Procter & Gamble, Pampers, Swisse, FIRMUS, Buydeem, SKG, Honor, Aptamil, Nutrilon, etc. So far, it has won more than 100 honors, such as Zhejiang E-commerce Industry Contribution Award and Taobao Live streaming TOP organization. It has been listed as a key cultivation organization of live streaming e-commerce by Yuhang District Government and Hangzhou Municipal Bureau of Commerce, and has become a leader in the field of live streaming e-commerce.

Exhibitor 更多 >>

  • Beijing Zhidemai Technology Co., Ltd. ("ZHI-TECH GROUP") is a tech group focusing on consumer industry. It was founded in 2011 and was listed on the Shenzhen Stock Exchange ("SZSE") in 2019. Believing in the values of "respect, reliability, openness, and Geek spirit" and chanting the slogan of "technology drives consumption evolution", the Company is committed to inspiring happiness for every consumption, with the vision of becoming the technology leader in consumer industry and creating a better world with free flow of consumption information. The Company has a strong presence in the following three business segments: consumer industry content, marketing service, and consumer industry data. Consumer industry content helps online consumers with decision-making in an efficient, accurate and professional manner; marketing service allows e-commerce operators and brand owners to reach out to a broader user base and expand their brand influence; the data sourced from consumer industry content and marketing service are used to form a multi-dimensional basic data system covering consumers, products, premises and media, which facilitates business growth and at the same time produces different types of data products and services. With joint efforts of its affiliates, the Company has continuously improved the connections between e-commerce operators, brand owners and consumer users, creating a universal traffic system covering online and offline quality contents. The overall GMV was RMB 27 billion in 2021. https://www.smzdm.com
  • CHALl belongs to a new generation of CPG teabrand that dedicated itself to create an orientaliving style.lt integrates traditional culture andoriental aesthetics of living into its brand bysublimating its products while maintaining higrquality to provide healthy, trendy and conve-nient tea drinks, reconnect tea culture to youngpeople and let them better expressingthemselves, sharing the beauty of life anddelivering love and care to each other. Everybody can “Be a tea fan” .At present, CHALI hassold morethan 1 billion tea bags and more than15 million fan users. www.chali.com
  • 「ZUO一下」is a newly-established snack food brand founded in 2020. The brand continues to launch healthy, delicious, and fun low-calorie snacks. The company researches and develops products independently,and strives to offer products with unique and best flavors to consumers. By applying the latest technology and the highest standard of product formula, the brand successfully created a new generation of low-calorie  jelly with various juice flavors. In 2021 and 2022, the brand consecutively won the SUPERIO TASTE AWARD and MONDE SELECTION granted by International Taste Institute and International Quality Institute respectively.   The brand attitudes that ZUO一下 advocates are wayward, childlike, and return to the origin.  The brand cherishes every consumer’s rights and encourages everyone to make their choice freely, satisfying their picky taste and expressing personal emotions concurrently.
  • ZENSisaworld-renownedteaware,housewareandlifestylebrand.Withthebrandconceptof NewTeaLife,ZENShopestomakeeveryonehasasimpleandpleasantteaexperience,andignite theenthusiasmforabetterlife. ZENShasbeenconstantlyexploringnewteaproducts,scenesandexperiencesinordertomeet theneedsofyoungergeneration.ItlaunchedseveralstarproductssuchasYunqisparklingtea, teabeerandtealeavesinsmallcolorfulcans.Amongthem,themostpopularone-YunQi SparklingTeawhichismadeoffreshextractsoforiginalhigh-mountainteawithalowsugar, fat-freeandfragrance-freeformula,ensuresurbanpeopletoenjoyahealthy,fashionableand high-qualitynewtealife.
  • Scope of business: Construction of Meta Space、Construction of 3D model、AI 24-hour virtual live stream Areas of expertise: Metaboom.ai is the only service provider that has successfully embedded the meta space into the head e-commerce APP, which will help e-commerce platforms and brands enter the metaverse and create a new lifestyle of virtual shopping. Company Profile: Metaboom.ai focus on scene construction and experience upgrading with "Spatialized Metaverse". We are committed to bringing more efficient transformation and dissemination for brands with technology, helping platforms enter the next generation of e-commerce. Metaboom.ai provides one-stop metaverse technical services of "people-goods-field" to customers. Metaboom.ai designs and develops online metaverse store "Chaodian Metaspace" in the 618 JD Home Appliance’s main venue, customers can have a shopping experience from the first person perspective in JD app, view goods 360 degrees and purchase instantly. Metaboom.ai has opened a new immersive online interactive shopping experience. It is the first meta space in the industry to embed the e-commerce platform and open up the golden payment path. https://www.vulcaneon.com/pc/metaboom/

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Official Partner 更多 >>

  • TikinMedia is an innovative office building elevator media company. As the pioneer of elevator projection media, TikinMedia has positioned itself as a "digital media platform for high-end commercial buildings" to help advertisers build consumer brand awareness with super-high arrival rate and advanced marketing methods; Leading the development trend of outdoor media with leading technologies such as projection touch and AR enhancement, TikinMedia has successively received investment from Baidu Venture Capital, Sequoia China, IDG Capital, Tencent Investment and other capital, and now it has covered more than 60 cities around the world, with nearly 100,000 elevators, affecting nearly 100 million business white-collar audiences every day.
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